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Audition Tapes

Audition Poster

 

Risk Assesment

Audience Research

For audience research I asked my target audience what their thoughts were about the music video.

looking at the audiencev reaseach I create the music video knowing it will be more successfull with my target audience.

Personnal

Feed Back From Music Video Pitch

Music Video Presentation

Star Image!

Media Music Video Presentation

Mind map of our Ideas

This is a mind map of ideas we discussed about our music video.

Treatment for music video

Intertextuality Essay

Artists- Sugababes

Music Video- No can do

Director- Marco Puig, who has previously directed videos for artists such as Robbie Williams and Madonna.

Genre- Pop

The relationship between the lyrics and the video make sense as the lyrics are about the women not taken the men back and giving them a second chance.

In the video we see that the men are all objects that the women use and don’t really need, some of the objects that the men are, are stairs which show the women walking all over the men which could mean that the women are in control of them the men also become lamps, cars, motorbikes and sofa’s this shows that the women see them as everyday objects that the woman use and can replaced because if something is broken then we replace. The women are also shown by not being dependant on men this is shown by one of the women pushing the men away from her. Also the women also a part of the lyrics say “Don't try to sweet talk me no more 'Cause I've heard it all before what makes you think I'd want you back again? And now my mind has been Made out and I have had enough you’ve had your chance and now this is the end” which shows that she is telling the man that she doesn’t need him.

The camera shows the woman from a low angle shot giving her power over the men she is also higher than the men as the men are on the floor making them seem like her slaves,

The lighting is high key on the women and low key on the men showing that the men are not important and the women are.

There is a relationship between the music and the visuals because the music is not very fast pace and so the visuals are not fast pace instead the cuts are very smooth and go with the beat of the music. The music sometimes rises dramatically this is shown in the video by camera movements as the camera tilts on the women this also would make the women seem more dominant and  there would also be high key lighting on them. 

In the video there are close ups shown of every band member when they start to sing their part but when they sing together the camera tends to show them all together. Sometimes the band is shown in low angle shots this is to dominate them. This shows that the record company is trying to sell this music video to women to dominate them and show them that they don’t need a man to survive. The band members are being shown as strong independent women.

This video is different to some other videos by the band as in other video’s they are shown to want seduce men. This is shown in their videos Push the Button were the band are singing about wanting a man, Too lost in you video where the band is singing about being obsessed with a man, however in the music video girls  the band is shown as being able to have fun without men this would change the public perception of them and make them seem more independent this is shown in the lyrics “I'm filled with sexuality With or without a man I feel complete Stop speculating, I'm a regular girl All independent women know We got the guts to run the show Don't let no boy tell you nothing You're in control.”

In this music video I don’t believe that the band is shown in a sexual way like in their music videos this makes me think that in their music video’s they don’t want to be shown as sexual objects but as  independent women. The women are shown clothed and the men are in their underpants this makes the men look more like sexual objects than the women who are wearing dresses that fit and don’t look to tight or show off to much skin, instead they look more like goddesses.

The Music video is an intertexual reference to a piece of art created by the sculptor Allen Jones in the 1960s, which uses female mannequins as everyday pieces of furniture. Allen Jones’s work was also used in the Korova Milk Bar from the 1971 film A Clockwork Orange where women were also shown in a sexual way this connects with this music video as the male mannequins are shown in a sexual way and objectified by women.

Overall I believe that this video shows the women as being dominate which changes their star image from the beginning of their career it also sends a good message to their fans that have grown up loving them.  

Narrative essay

1.      M.I.A. – Born Free

This video doesn’t stick to Todorov’s theory as it doesn’t start or end in an Equilibrium the video goes straight into Disequilibriumand that is the only part of Todorov’s theory as there is no happy begging or happy end nothing is resolved it just gets worse. The M.I.A- Born free video doesn’t stick to Propps character types as there is no hero there is only a villain and the people in trouble; this is shown by the army men and ginger people, however the born free video does fit in to Levi-Strauss’s theory as there is a good versus evil theme as the audience is placed on the ginger people’s side.This music video is shown in real time this gives it a movie feels which makes the narrative more visible that the story is an intertexual reference of the Nazi’s and how they killed the Jews but in this case the army represents the Nazi’s and the Ginger people are the Jews. This music video goes with Bathes theory of the symbolic Code and the referential code; I believe that it goes with the referential code because it uses a historical event (Nazi’s and the Jews) to send a message this is also why I believe it can be connected to the symbolic code because it shows a meaning behind the video and sends a message to the audience. The message I believe it sends to the audience is that the Nazi’s judged people because they were different and that’s what the army people are doing in the music video they are attacking the Ginger people because they are different I think that they are trying to tell the audience that this didn’t stop with the Nazi’s this is still happening now even if it’s not happening in as noticeable as it did back in the day it can still have the same effect on someone the video also shows that this is not just normal civilians that do it but they are trying to show that the law/ police force are still giving stereotypes and arresting people because they see them as a threat.

2.      Biffy Clyro – Glitter and Trauma

This video sticks to Todorov’s theory to a certain extent as it shows us the Equilibrium which is where the band is in a mental hospital watching the TV, Disequilibrium which is where we see the nurse comes and switches of the TV the band get up and go in to a booth and finish the song they were watching on TV this makes the other mental patients go crazy,Recognition where the security come and try and control the patients, Reparation which is where the security goes into the booth and drags the band away. But no new equilibrium is shown this leaves it open for the viewers to imagine what happens next this can be connected to Barthes theory where he says that texts can be open. The music video can also be linked to Levi- Strauss’s theory as we see that there is a fight between the people who have authority and the people who don’t the nurse and security guards vs. The Mental Patients (the band). The music video uses the propp character theory as it has a villain which is clearly shown as the nurses and the security guards and it also has the hero’s which are the band this means that the audience are posited on the side of the band. The video is in real time and is only set in one place a mental hospital as it is in real time the story runs more smoothly and lets the audience focus on the song as well as the story of the music video.    

3.      Justin Timberlake – Cry Me a River

The Cry me a river video does not stick to Todorov’s structure as it does not start with an equilibrium instead this is left open for the audience to decide what happened between Justin and the girl however this song was made when it was announced that Britney Spears had cheated on Justin so the audience would probably imagine that the equilibrium was when they were together and in the song Justin is trying to get revenge. The disequilibrium could be the fact that he sees her leaving the house with someone else. The recognition would be him getting his revenge by breaking in the girls houses and breaking a photo of them he then leaves the front door open and makes his way to the bedroom a woman is then sent in and we see her kissing Justin on the girl’s bed while Justin films it. The reparation would be that the girl returns home and Justin is still in the house he then stalks her around the house and when she is in the shower and Justin is watching her we see by his facial expressions that he misses her but he could never be with her this would represent his final good bye, and finally the new equilibrium would be that when she is out of the shower and goes into her room on her TV is the video of Justin and another woman showing that he hurt her just like she did him, But this is left for the audience to decide what happens next or what it means.  I believe that this music video would go with Levi- Strauss’s theory as we see that he loves her but he hates what she did and so it would be Love vs. hate. The Cry me a river video uses some of the propp character theory as Justin would be seen as the false hero as he is getting revenge but the audience still sympathises with him, the woman that is kissing him would be seen as a helper as she helps him get revenge and the driver would be the dispatcher as he sends Justin on his quest, the girl would represent the villain as Justin would be against her. This music video would also go with Barthes theory where he says that texts can be open, as this music video allows the audience to fill the blanks in themselves.

Basic Narrative Analysis

Video	Todorov	Propp	Levi-Strauss
Jay Z & Beyonce – Bonnie & Clyde	They run away and try and escape from the police they are always one step ahead of the Police they Are nearly caught but it turns out they have changed cars they drive off into the sunset.	Hero: Jay-Z Princess: Beyoncé Villain: Police Father: Donor: Helper: Dispatcher: False hero:	Good and evil: We are placed on the side of Jay-z and Beyoncé.
Justin Timberlake-Cy me a river	Equilibrium: he sees her cheating on him Dis-equilibrium: he breaks into the house Recognition: he kisses someone else Reparation: he stalks her around the house New equilibrium: he leaves her We have to fill In the gap ourselves Intertexual reference Brittney treats on Justin	Hero: Justin Timberlake Villain: woman/ Brittney and man she is with   Princess: Father: Donor: Man in the car Helper: Timberland Dispatcher: False hero:	Love vs. Betrayal Man vs. woman
Chase and status- Never let you go	Equilibrium: he is at work and looks at the picture of his family before he starts his show Dis-equilibrium: he goes to a women’s house and has sex with her, he takes drugs has sex with another woman  and goes clubbing Recognition: he drives his car and crashes Reparation: he goes in to work gets his makeup done New equilibrium: looks at the picture of his family and starts again Intertexual reference Jeremy Kyle	Hero: Villain: Princess: Father: Donor: Helper: Dispatcher: False hero:

Narrative Class Notes

Genre Convention Notes

Skills I have before I start filming and what I need to learn

Introduction

My name is Tamara Barrett I am studying media because I am interested about how the media influences people's beliefs and values by the end if this course I would like to have made a successful music video and I would have loved to learned about the production of a music video.